Reading a fascinating book by Dr. Robert Cialdini on Influence. Highlights the simple ways that we’re persuaded to make decisions.
I’m half way through the book and noted this:
Adding ‘because’ to a request results in many more people agreeing. Even when it’s not a real reason.
For example:
Cutting in to a grocery store line-up “because I need to buy something” results in most people allowing you to cut in line.
There are so many more insights in this book and looking forward to share more.
